Shocking Truth
In New Zealand one person dies from heart disease every 90 minutes. This was the basis of what formed the Heart Foundation’s award winning appeal.
Winning Tactic
Activations, ambassadors and social media were used to ask questions and get New Zealanders thinking about heart disease.
Sweet Success
With a 25% increase in donations and a significant lift in awareness, this campaign was a great success. The Heart Foundation also walked away as winners from the TVNZ Marketing awards.