Kopine needed a new brand image that could resonate with down to earth builders and tradies.


A range of on and offline material was developed to launch the new Kopine brand.


Kopine wanted to show their consumers just how important they were by creating a range of free tees and sunscreen that featured six catchy Kopine phrases.


A cleverly branded game that can be played by those who visited their stand at exhibitions and trade events.

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