Low carb potato…
Reinvent a kiwi staple, and attract a new audience for the humble potato.
A brand that balanced ‘wholesome and quirky’ perfectly. A clever name, wholesome packaging, and a simple message; lower in everything, except flavour.
It went off!
Lotatoes skyrocketed in popularity. From viral trending on social media sites, to interviews on TV, articles in local papers and a huge spike in sales. Lotatoes set a new standard for reinventing the wheel.